Thursday, October 22, 2009

Search Engine Optimization (SEO) woes

Search Engine Optimization (SEO) is a curious thing. Search engines are designed and continually optimized to provide better results, based on what searchers want to see. These engines take advantage of Artificial intelligence (AI) algorithms to index pages in a meaningful way, with respect to quality content.

Why then, should anyone even be seeking SEO services? Is a page with quality content not already optimized for good, intelligent search engines? Is SEO not necessary a hit to the quality of your content?

... SEO is a screaming confession of low quality content! If you feel the need to optimize for search engines, either they're not doing their job, or you're not. (most likely you) And with search engines taking a harder approach on SEO, incorporating more and more anti-SEO intelligence, investments in SEO are likely to quickly lose their value anyway. Why lose out on quality content and money? Just produce quality content from the get-go, and if you don't make it onto the first page, at least you'll still have quality content.

Seriously folks, stop posting in forums about SEO best practices. Just produce some damn quality content! If folks like your page, they'll write about it in their blogs, and your site will flourish on its own.

That being said, be a friend and write about one of my sites in your blog :)

3 comments:

  1. Search engines cannot possibly tell what 'quality content' is. The algorithms take into account inbound link amounts and the ranks of those pages. SEO optimisation in ts purest sense is ensuring that you have good semantic page structure. As far as I'm aware they got rid of the keyword saturation effects quote some time ago
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  2. I'm pretty sure that most search engines do some linguistic processing on pages to rank their quality and the relevance of each keyword.
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